LoveShackFancy Goes to the Beach for Fifth Fine Fragrance
LoveShackFancy Goes to the Beach for Fifth Fine Fragrance
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Pixel Buds Pro use Active Noise Cancellation with Silent Seal to adapt to your ear and help block outside sounds, creating a quiet foundation so your music can shine; and now they’re even better, with new features and colorsWith double the bandwidth for clearer calls, Pixel Buds Pro are the perfect earbuds for PixelPairs with any Bluetooth 4.0+ device, including Android, iOS, tablets, and laptops; and multipoint connectivity helps you switch between compatible devices, so you can go from listening to music on your phone to taking a call on your laptopPixel Buds Pro have custom 11 mm speaker drivers and Volume EQ to sound amazing at any volume; the app tells you how loud you’ve been listening to music over time and offers ways to adjust to help you maintain your hearing wellnessGaming audio now reaches your ears up to 2x faster on average; when you start a game, your earbuds automatically switch to gaming mode, cutting latency in halfThe battery keeps up with your life, with up to 11 hours of listening time, or up to 31 hours with the charging case; you can charge them wirelessly with Pixel Stand or other Qi-certified chargersTransparency mode helps you hear outside sounds in real time so you can be more aware of your surroundings, like when crossing the street; Conversation Detection pauses your music and your earbuds switch to Transparency mode when you start speakingAsk Google for walking directions, respond to a text, or control your music, hands-freePixel Buds Pro are water resistant, so you can wear your earphones during sweaty workouts or on rainy daysShipping Note: Shipping to Alaska, Hawaii, and PO Boxes is not available for this itemWarranty: 90 Day Woot Limited Warranty
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Things are looking sunny for LoveShackFancy’s beauty business — specifically with its new fragrance. The brand is introducing its fifth eau de parfum, a solar scent nosed by Gabriela Chelariu of Dsm-Firmenich, which will debut on Sephora’s app on March 20 before entering the retailer’s doors and website, as well as the brand’s own stores from March 21. Prices range from $32 for a travel size to $125 for a full size. The journey to the finished product was a personal one, with both the name and its inspirations coming from founder and creative director Rebecca Hessel Cohen’s travels. Related Articles Designer and Luxury EXCLUSIVE: Jacquemus Confirms New CEO, Outlines Development Plans Fragrance EXCLUSIVE: Cos Launches Fragrance “I actually named it in St. Barth a year ago,” said Hessel Cohen of the scent. “It’s the ultimate beach-girl, vacation, golden mermaid vibe. You smell it, you close your eyes and you’re, just like that, at the beach.” The scent features top notes of salt water and bergamot; heart notes of ylang ylang, jasmine, tuberose and gardenia, and base notes of frangipani, coconut, driftwood, ambrox and sandalwood. “What we wanted to capture here was the idea of being in a tropical environment on a beach in a very warm, solar place,” said Chelariu in a statement. “What I love to experience when I travel is the scent in the evenings. Fragrance is richer at night, and you have this nectar-y smell in the air. I wanted to capture that effect in the fragrance.” It’s olfactively similar to one of the brand’s body mists, called Velvet Sun, which debuted as a trio in 2024. The brand has diversified its entry points in beauty beyond just fine fragrance to entail the mists, and more recently, a collaboration with Wet Brush and Goody. The strategy appears to be working, as the beauty business is slated to hit $30 million in retail sales in the next year, according to industry sources. Fragrance is also the hottest category in U.S. prestige beauty, having surpassed skin care as the market’s second-largest category in 2024 after clocking double-digit gains. “We have a lot more that’s in the works,” Hessel Cohen said. “It’s all different scents for different moods and personalities. In addition, we’re also playing around with different treatments we can do on the bottle, and you can tell these stories and transport people in so many ways. It’s not like fashion, where you work on a season and then it’s just done.” As with the other fine fragrances, the bottle’s design hails from LoveShackFancy’s library of more than 2,000 prints. As reported, the LoveShackFancy customer is multigenerational across verticals, which include everything from a Stanley Cup collaboration to one with Pottery Barn on bedding and home. “These are strong touchpoints that have spoken to a big demographic of customers,” Hessel Cohen said. She’s not slowing down on product development any time soon. “I’ve been alternating between this scent and another one I’m obsessed with that’s coming soon,” she said. “We’re going to start experimenting with gourmands and different types of perfumes. We want all different scents for all different moods and personalities, and we’re leaning in.”
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